No eye, there is no strong propagation potential
limits of mass communication and commercial communication increasingly blurred boundaries, like advertising and public relations more and more fuzzy, everything can mixed up. Open a magazine, to visit a web site, click the remote control, see, hear, let you divided not clear, what is the editorial content, what is business communication. Squandering is to charming eyes, when all cross-border, confused, and increasingly confused, greatly enriched greatly, when all the pictures, text, voice to his face, regardless of white to green and red soap come face to face, eyeball economy was born, the attention economy was born, a non eye cannot bring attention, non careful not to bring efficiency, God didn't even look like a glance, we also spread what? No note, no talk of persuasion, education, indoctrination, even touched, flicker, all this can not start, empty eighteen like Wu Yi, Dao Jiansheng wind, but there was no one to applaud the show.
With no eye no attention, no attention to ineffective conclusion, let us look at the near or far, or in or west of several communication events, try to interpret one or two, analysis of the one or two, and then harvested one or two.
wealthy socialite Pris • Hilton is undoubtedly one of the best examples of personal PR, their spread very hot topic diffusion, side, side event propagation and side press and publishing books, side promote its namesake brand, both the communication rhythm or the dissemination of practices, all application have a quite worthy of our these industry research and learning. Want to say here is new tricks of miss Hilton, a communication means constantly Hilton involved in the television program, launched the reality show program "Pris • new girlfriends Hilton" (Paris Hilton’ s My New Best Friend Forever). In the reality show, talent shows emerging background, we have to admire the programme planners and the producers of the professional sensitivity and awareness of business. Talent show everywhere, focus is to choose what, how to choose, the WHO and HOW is the key point to attract the eye of the chosen boy? Choose the girl? Choose a singer? Choose a girlfriend? These too common, how could this program has a TV and a brand of throw the daughter. Choose close friend, and was elected Miss Hilton's close friend, or miss Hilton dear choice, selected process is full of entertainment fun and fashionable gorgeous clothing, so attractive, let a person how can the enemy.